Media Studies

The Media Studies curriculum aims to educate the students on the processes of media industries. The curriculum aims to explore how the ideologies of the industries creating the media products may influence what and why they produce the content and how audiences respond to these media products, being either passively or actively.

The curriculum empowers students to become active audience who are critical of producers and the ideologies, viewpoints and messages that they put out through their media products. This curriculum also equips students with creative and practical skills that will give them an advantage in their futures.

Head of Dept: Ms Odumosu

At GCSE we follow the OCR exam board. They will start by studying the theoretical framework which consists of media language, representation. audience and industries and also the processes, codes and conventions to all nine media industries (newspapers and online, radio, magazines, music videos, video games, film, television and advertising.) They will also be taught how to use photoshop and practice using photoshop in preparation for their coursework.

In year 10 we will focus on the case study text from the Television and Promoting Media exam (Cuffs, The Avengers, The Lego Movie film, video game and print and UK TV advertisement campaign.) There is also lots of scope to build cultural capital through discuss of topics like changing ideas of sexuality, gender and ethnicity in the UK which is represented through a majority of the media products studied. Students will also revise and recap knowledge learnt about media studies industries from year 9.  

Students will also learn about media contexts and theories (economic, social, cultural, historical and political context and the uses and gratifications theory) which are concepts that are used to further analyse the influences of the production of media products and the varieties of responses the audiences have to these media texts.

All classes are taught all the content to a high level as we have high expectations of all our students, regardless of ability. In March, as the brief is released from the exam board students will start the research and planning of their coursework.

In year 11 students will continue revising the theoretical framework and the processes, codes and conventions of media industries this time focusing on the Music and News exam content (magazines, music videos, radio.) In this year students will complete their creative coursework on photoshop with one lesson a week and period 6 and Saturday used to make sure it is completed by the deadline.  

At A Level we follow the OCR exam board, in the first-year students focus on media language and representation and apply it to the magazine, advertising and music video industries and the case studies (The Big Issue magazine, Old Spice, Lucozade, Shelter advertising, Corrine Bailey Rae – Stop Where You Are and David Guetta – Titanium.) Following this they will study the news and online and long form television drama industry and case studies (The Daily Mail, The Guardian, Stranger Things and Deutschland 83) in-depth applying this to the whole theoretical framework, media contexts and applying the 16 theories studied usefulness and limitations in relations to this.  

In March, as the brief is released from the exam board students will start the research and planning of their coursework.  In the second year of the A Level studies will learn the processes, codes and conventions of the film, radio and video games industries and case studies (The Jungle Book 1967 and 2016, BBC Radio 1 The Breakfast Show and Minecraft) whilst revising the long form television industry and all the case studies that come along with this. In this year students will complete their creative coursework on photoshop with one lesson a week and period 6 and Saturday used to make sure it is completed by the deadline.

All classes are taught all the content to a high level as we have high expectations of all our students, regardless of ability.  There is also lots of scope to build cultural capital through discuss of topics like changing ideas of sexuality, gender and ethnicity in the UK which is represented through a majority of the media products studied.